“It was really ingredient driven,” Chipotle culinary manager Nate Appleman explained to Fast Company. As Fast Company‘s Ariel Schwarz explained last fall, the burrito maker partnered with Hodo Soy for the main ingredient in the then-unofficial meatless taco filler. The Oakland-based company has amassed a hearty following for its tasty, organic, and GMO-free soy-based protein. Appleman, who worked in several Bay Area restaurants before coming to Chipotle in 2010, was one of those fans……
Ask any food entrepreneur in the San Francisco Bay Area about the biggest success stories of the past few years and it’s almost guaranteed that Hodo Soy will be one of the first companies they list…..
Beginning on Oct. 21, Chipotle Mexican Grill will be offering a new spicy, shredded tofu “Sofritas” option in the Midwest market, including all 83 of its Chicago-area restaurants, the Denver-based Mexican chain announced late last week.
The option is also newly arriving at the chain’s Washington, Baltimore, Philadelphia and Richmond locations on Oct. 21.